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Food for thought dear bride

who will do it cheaper

There is always someone who will do it cheaper

Dear Bride,

Wedding Presenter, Master of Ceremonies and Party Host Colin Cook would like to ask you a question or two.

So – if you were to suggest the following to a Bride:

Wedding Dress – Primark

Wedding Cake – Asda Essentials

Wedding Rings – Elizabeth Duke at Argos

Bridesmaids Dresses – Tesco

Basics Catering – Lidl and Aldi Buffet Range.

You’d probably get laughed at and told ‘not a chance’. I totally understand that! It’s an incredibly important day and you want everything to be just perfect. Yet when choosing entertainment for the longest part of the wedding day with the highest number of guests and creating the memories which guests will take away at the end of the night why do so many brides go for the cheap budget DJs?

For many couples it is one of, if not the most expensive days of their lives yet so many finish on an ‘ok’ or ‘average’ note due to skimping on the things which make a real difference. To put it into context, if you have a buffet on the evening in the middle of the entertainment you have chosen, then even if you choose the very cheapest buffet option the chances are that bacon sandwich will have cost more than your DJ. Many times more than your DJ: Sounds crazy, but that’s a fact. Even the very best DJs cost only a tiny portion of your wedding budget. Many couples pay more for a bacon butty than for their evening entertainment.

A few more facts for context:

1 – Most couples will spend more on chair covers for people to plonk their bottoms on than on their entertainment.

2 – Many couples will spend more on the cake, which never gets eaten, than on their entertainment.

3 – Most couples will spend more on ONE DRINK per daytime guest for their drinks reception than on their entire evening’s entertainment.

But, after the day you have only memories and photos (and probably a big bill!) so here is a little experiment for you – just for a bit of fun. Find 20 people who are either not engaged or have not got married in the past 3 years. Ask them the following questions and take note of their answers.

1 – Did the bride look amazing?

2 – What was her dress like?

3 – What did the cake look like?

4 – What did the cake taste like?

5 – What was the music like for the ceremony?

6 – Was the food good?

7 – What food did you have?

8 – What were the bar prices like?

9 – What was the evening entertainment like?

10 – What is your single most lasting memory of the wedding.

Now in true Derren Brown style I can tell you what around 90% of the answers will be.

1 – Yes, don’t they always?

2 – I have no idea (men), I can’t remember (women)

3 – I can’t remember

4 – I don’t think I had any. (or on the rare occasion they did – it was cake).

5 – I don’t remember. (Unless the music was professionally managed or performed in which case 90%+ of family members and 70% of other guests will remember)

6 – 95%+ will remember if the food was good or not

7 – Around 70% will remember exactly what they had.

8 – 80% of men will remember whether the bar prices were high or not, around 50% of women will remember.

9 – I’ll hedge my bets that 99% minimum (lol) will tell you EXACTLY what they thought of the evening entertainment. It will stick in their minds far longer than anything else. Also, for your evening guests it will be their only measure of the day (along with the bar prices).

10 – This one I am going to leave to you to find out. I think the answer might surprise you. If you really want to know what is genuinely important for a great wedding these are great questions to find the answers to. And as a follow on to that, if you do decide to book professional, high quality entertainment for your wedding then it is really worth putting some time aside to have a few chats (phone or email if you like) with your chosen entertainer as any Top Quality DJ will be able to make some suggestions to turn your day into something spectacularly memorable at little or no additional cost. Memories happen regardless. How great they are or how long they last takes some work!

Contact Colin Cook enquiries@colincook.co.uk